SMS marketing can prove very lucrative. Yet, for it to be fruitful, you need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile machines are near 7.2 billion and they’re multiplying five times faster than we are. Most of them – or even all- are SMS enabled. Bearing this little little bit of information at heart, every marketer needs to understand that unless the audience targeted is segmented, any SMS campaign is condemned to failure sms marketing. It’s of paramount importance to tell apart your campaign’s texts from spam SMS. All you have to accomplish is integrate your SMS marketing campaign with the requirements of one’s clients and carry out different strategies for each group.
2. Customer advocacy
The idea of concentrating on what’s best for the consumer isn’t new to the marketers. As far as SMS campaigns are concerned, the client needs to understand that she or he consented to receiving SMS online and was not just picked at random. For this reason, opting-in should be very clear and direct to the client. Usually, it involves either employing a short or long code to opt-in or subscribing via a web form. Client consent makes you trustworthy towards your web visitors and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending texting isn’t an advantage granted indefinitely. The consumer must not feel intrusion or disturbance, while getting a text message. On the contrary, the message must be anticipated. The best way to ensure positive reception is to steadfastly keep up a not-so-overwhelming frequency and make the client feel unique when getting a message. As an example: “Ben! Tomorrow is your lucky day! Make the most of the discount coupon for the favourite restaurant before it expires! “.This way, the message is conveyed, you client feels special and you cut the danger of one’s message being labeled as spam.
4. Be pretty!
Like some other media-related campaign, your online to SMS message must be appealing and an easy task to remember. The use of slang or abbreviations will undermine the worthiness of one’s brand and long or complicated messages may avert the consumer even from examining the whole SMS. URLs are not good-looking either, so such cases when they’re necessary, it is strongly recommended to utilize a URL shortened. Remember! A message that’s easily retained to the memory, escalates the responsiveness and positive reception of the following message.