Before diving into the planet of social networking marketing, consider this valuable advice: don’t be everywhere! As tempting as it seems to become listed on every existing social networking site there is, you simply won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined several sites, if none of these work to widen your reach, turn contacts into customers, and raise your sales, your efforts would be in vain.
And because it’s recommended that you join only 2 to 3 social networking sites, you have to be very picky. You’ve to decide on those that works far better your advantage and give you what you need. Facebook, Twitter, and Google+ might be on the surface of the list of popular social sites but this isn’t a sure guarantee that they may help your organization online. To create the right choice, you should first understand the several types of social media.
The three types of social networking:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. Additionally, it gives the ability to write about a particular topic while allowing people to offer comments and connect to the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow the same concept because the encyclopedia, providing a wealth of details about different topics. It provides for creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you know the fundamental types of media sites, the next thing is to understand which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has a unique culture, attracting a particular sector of consumers. LinkedIn, for instance, caters to professionals, and would be your very best bet if they’re the folks you want to touch base to. Younger casual netizens, meanwhile, is found on Facebook and Twitter.
What type of content do you want to share?
Social sites use different architectural structures, meaning each has a unique way of letting users share content. CBT Email Spider Are you currently looking into video marketing? YouTube is the most effective option. Pinterest and Instagram are good for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget are you experiencing?
Time and budget also play a role in your decision. You’d have to study the sites’features as well as marketing platforms. Though some provide free advertising, others need a fee. Some sites tend to be more time-consuming to control while others would just take a fraction of one’s time to use and maintain.
Understanding the various structures of social networking and taking into consideration the abovementioned factors can assist you to land the very best choices for your social networking marketing needs.