The web casino industry has grown rapidly over the length of the last ten years. While by the end of the 20th century there have been only several dozen online casinos open to gamblers, during the last 10 years their numbers have grown exponentially and today gamblers have a selection of over a thousand online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and later on also women オンカジ, can gamble and have a great time and when they gamble enough their hotel rooms will be comped by the casino to encourage high rollers to come and wager at their establishment.
In Las Vegas, Nevada the casinos have realized, soon after their establishment when they wish to attract the men to gamble they need to provide entertainment to women. Free drinks were wanted to the ladies waiting for their husbands or lovers have been at the tables playing.
When slot machines were introduced the game mainly drew bored women who’d nothing better to complete in the casino. The casino owners have quickly identified an additional source of income and started heavily promoting the game to women.
Through the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.
Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the town whose profits most from gambling.
The introduction of online casinos in the late 90’s have served as another blow to places such as Las Vegas, Atlantic City and Monte Carlo. Suddenly people were given the possibility of gambling from the comfort of their very own homes with a press of a button.
However in those years not everybody had a laptop or computer and people who did had to surf the internet using dial-up connections of slow and patchy. This proved to be a challenge and in retrospect we could observe that those two factors caused a delay in the burst of online casinos.
Over the length of several short years more and more people have gained usage of personal computers, as mass production of laptop or computer have caused prices to decline, this corresponded with vast improvements in online connections and the increase of internet surfing speed.
At this point it became much simpler for the typical Joe to own a pc and surf the internet at a reasonable speed. Once this was possible online casinos couldn’t be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their web browsers without the need to download any heavy software on to their computers.
The rapid growth in the gaming industry of software providers and gambling brands has established an accepted competition between the firms and have forced online casino to take a different approach from land-based casinos to marketing and promotion.
Online casinos were incapable of offer their patrons free drinks and hotel rooms therefore they’d to develop other way of promotion to be able to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.
Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They’ve also developed players’rewards programs that awarded top players with expensive branded merchandize.