On the basis of the recent national survey conducted by Consumer Reports, over 71% of online shoppers look specifically for 3rd party seals of approval as an application of website verification when visiting a website. This survey result isn’t surprising as many online threats and scams have invaded today’s web community.
These seals really are a primary consideration on the checklist of numerous people visiting a web site since it gives them a powerful sense of security. It builds a reasonable degree of confidence and trust amongst merchants and consumers. It permits visitors of a web site to freely disclose private information without the badge of doubt that it could be used unlawfully.
For these reasons, 꽁머니 this form of website verification can also be more popularly known as trust seals, security seals and sometimes verification seals or certificates.
There are basically three major questions most online visitors have when surfing a website.
First – Is my privacy safe?
Second – Is this site secure?
Third – Has this business been verified?
Some of the leading internet security companies have formulated 3 fundamentally efficient kinds of seals to deal with these 3 basic concerns. They are the Security Seals, Privacy Seals, and Business Identity Seals.
(1) Security Seals address bank card concerns and other related personal information provided by the visitor. It’s the most popular form of verification. It will come in two types; Server Verification and Site Verification. Server Verification services perform daily scans on the hosting server to check for server vulnerabilities or attacks (e.g. McAfee Secure and Control Scan). Site Verification services verify the prevailing security of website to ensure that people are protected under normal circumstances. Both have the exact same degree of efficiency as far as closing rates is concerned.
(2) Privacy Seals address the concern most consumers have when visiting a website. It provides protection by making sure that websites will undoubtedly be careful with information disclosed by visitors and give respect to their privacy (e.g. TRUSTe, Trust Guard and Better Business Bureau).
(3) Business Identity Seals address visitors concern as regards to the authenticity of the business. Authenticity is when it comes to having a genuine address, phone number, e-mail address, etc… It gives visitors peace of mind in knowing “you are everything you say” (e.g. Better Business Bureau, Validated Site and Trust Guard).
Clearly, third Party Seals grant only only the very best guarantee of developing confident consumers with a corresponding escalation in sales.
Online merchants may have some of the three kinds of Seals depending on the nature of these business and on the type of consumers they serve. However, to own all of these types makes for a greater degree of consumer trust and along with conversion rate.